What is an’Employer Brand’?

Author: Aoife Hayes, January 2019  Every substantial organisation has an “employer brand” whether consciously articulated or not. The brand is experienced by t…

Jobs to be done & jobs to be won

‘Jobs to be done’ theory (Christensen, Hall, Dillon & Duncan, 2016) has been developed over the past two decades by Clayton M. Christensen, a Profe…